You could fill a stadium with people that bought or received Goldbacks in the month of March of 2022.
March was by far the greatest month of all time for Goldback sales with over four million dollars worth being sold. It may have helped that two of our major retailers, MoneyMetals, and FinestKnown gave out tens of thousands of Goldbacks to customers in the month of March as promotional items. By their estimates there are about 35,000 new people that own a Goldback for the first time from their promotions. This is in addition to all of the other organic sales by more than 100 individual Goldback retailers. We are currently signing up between two and three new coin dealers a week to sell Goldbacks.
Many of these new folks from the free promotions have come back and purchased far more Goldbacks which is both a good and a bad thing. The bad news is that the extremely heavy demand that we are now seeing is severely stressing existing Goldback supplies and production still hasn’t peaked. The good news is that there is no evidence whatsoever that the Goldback is waning in popularity.
We’ve had to cancel other marketing campaigns to wait for our inventories to recover. This type of demand has also slowed down the production of 2022s and the Wyoming series because we can’t set enough of them aside for a clean launch. Both of these projects are still expected to be finished towards the middle of the year.